Are You Paying Yourself First?

One of the best pieces of advice we give entrepreneurs is simple but powerful: Pay yourself first. Not a business owner? The same advice still applies.

It’s tempting to pour everything back into your business, or assume selling it one day will fund your retirement. But that’s putting all your eggs in one very fragile basket.

Here’s the reality: businesses get bought, sold, or disrupted. Your retirement shouldn’t hang on a “maybe.”

This is where we love to leverage Cash Value Life Insurance.

It’s not just a safety net ... it’s your:

•  Liquidity bucket (accessible funds when you need them)

•  Protection bucket (security for your family and business)

•  Exit strategy bucket (a way to create tax-free income in retirement)

And here’s a simple rule of thumb: Save 20% of your gross income — yes, the before-tax number. That’s the version of “pay yourself first” your future self will thank you for.

Takeaway

You’ve worked too hard to let all of your wealth ride on your business. Paying yourself first means building a plan that’s designed to last, no matter what happens.

Want to explore if this strategy makes sense for you?

Let’s talk.

A quick 30-minute chat could give you clarity, confidence, and control over your future.